Hi, I’m Fábio, founder of FAB, my career began in my hometown, Brazil. I am a hairdresser and makeup artist and have been in the industry for over 16 years.

My career started back in Brazil, where I was nominated as one of the five youngest Brazilian talents by one of the best national fashion magazines and have won prestigious awards, such as Wella’s Trend Vision Award.

I think of myself as being creatively diverse as I do all kinds of colour work, using various techniques I’ve learnt and created over the years in my career. My passion is to create beautiful and unique colours for each one of my clients as well as modern and stylish hair cuts, styling and updos.

Throughout these 16 years, I’ve worked for beauty salons but also performed as a freelancer in ad campaigns, fashion magazines, weddings, and runaways, such as Vogue India, Vogue Italy, São Paulo fashion week and London fashion week and most recently won the Trend Vision Award UK for colour specialist.

I was working as an Art director and senior colour specialist at Jon Hala salon in Canary wharf where I got to put my visions to life and gained extensive skills. But after many years, I decided to turn my dream into reality and establish a place where my clients could find everything they need and leave feeling more empowered than when they arrived… and here it is!

I hope you enjoy your experience as much as we do transforming you.

Fabio Carneiro 
Director